{"id":13673,"date":"2018-11-25T00:42:35","date_gmt":"2018-11-24T22:42:35","guid":{"rendered":"https:\/\/agstudio.al\/sq\/?p=13673"},"modified":"2018-11-25T00:46:37","modified_gmt":"2018-11-24T22:46:37","slug":"udhetimi-i-klientit-si-te-krijoni-kliente-besnike-per-biznesin-tuaj","status":"publish","type":"post","link":"https:\/\/agstudio.al\/sq\/udhetimi-i-klientit-si-te-krijoni-kliente-besnike-per-biznesin-tuaj\/","title":{"rendered":"Udh\u00ebtimi i klientit: Si t\u00eb krijoni klient\u00eb besnik\u00eb p\u00ebr biznesin tuaj"},"content":{"rendered":"<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">Nga\u00a0<a href=\"https:\/\/sfidabiznesi.com\/author\/elvisi\/\">Elvis Plaku<\/a><\/div>\n<\/div>\n<div class=\"td-post-comments\">\n<p>Si pjes\u00eb e trajnimit p\u00ebr\u00a0<a href=\"https:\/\/sfidabiznesi.com\/trajnim-per-marketingun-strategjik-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketingun strategjik n\u00eb internet<\/a>\u00a0prek\u00ebm disi at\u00eb q\u00eb ekspert\u00ebt prej vitesh e kan\u00eb quajtur \u2018udh\u00ebtimi i klientit\u2019. N\u00eb fakt koncepti i \u2018udh\u00ebtimit t\u00eb klientit\u2019 \u00ebsht\u00eb nj\u00eb fush\u00eb e t\u00ebr\u00eb dhe nj\u00eb paradigm\u00eb e cila ka fuqin\u00eb p\u00ebr ta transformuar mend\u00ebsin\u00eb dhe operimin e \u00e7do lloj biznesi\/organizate n\u00eb funksion t\u00eb krijimit t\u00eb nj\u00eb eksperience v\u00ebrtet\u00eb cil\u00ebsore e me vler\u00eb p\u00ebr t\u00eb dyja pal\u00ebt: klient\u00ebt dhe biznesin.<\/p>\n<p>Po citoj\u00a0nj\u00eb shkrim t\u00eb revist\u00ebs s\u00eb mir\u00ebnjohur Harvard Business Review q\u00eb ju ftoj ta konsumoni t\u00eb plot\u00eb kur t\u2019ju jepet mund\u00ebsia:<\/p>\n<p>\u201cShp\u00ebrthimi i teknologjive dixhitale n\u00eb k\u00ebt\u00eb dekad\u00ebn e fundit ka krijuar konsumator\u00eb \u201ct\u00eb fuqizuar\u201d me ekspertiz\u00eb t\u00eb atill\u00eb q\u00eb fal\u00eb p\u00ebrdorimit t\u00eb mjeteve dhe informacionit n\u00eb dispozicion jan\u00eb n\u00eb fakt vendimmarr\u00ebsit pasi arrijn\u00eb t\u00eb gjejn\u00eb at\u00eb q\u00eb duan, kur e duan dhe q\u00eb t\u2019ia dor\u00ebzojn\u00eb n\u00eb der\u00eb me \u00e7mimin m\u00eb t\u00eb ul\u00ebt.<\/p>\n<p>P\u00ebr t\u2019iu p\u00ebrgjigjur k\u00ebtij trendi, shit\u00ebsit me pakic\u00eb dhe ofruesit e sh\u00ebrbimeve jan\u00eb turrur p\u00ebr t\u00eb zhvilluar m\u00eb tej aft\u00ebsit\u00eb e tyre p\u00ebr analitiken (analytics) dhe morin\u00eb e t\u00eb dh\u00ebnave (big data) me q\u00ebllim p\u00ebr t\u00eb kuptuar edhe m\u00eb mir\u00eb klientin e tyre dhe k\u00ebshtu p\u00ebr t\u00eb marr\u00eb sado pak kontroll mbi k\u00ebt\u00eb situat\u00eb.<\/p>\n<p>N\u00eb shumic\u00ebn e koh\u00ebs kompanit\u00eb kan\u00eb qen\u00eb n\u00eb pozicionin reagues ndaj klient\u00ebve duke u p\u00ebrpjekur q\u00eb t\u2019i paraprin\u00eb prirjeve t\u00eb reja dhe p\u00ebr \u2018ua pozicionuar n\u00eb udh\u00ebn e klient\u00ebve t\u00eb tyre nd\u00ebrsa ata p\u00ebrshkojn\u00eb rrug\u00ebn e vendimmarrjes nga konsiderimi te blerja.<\/p>\n<p>Por tani, fal\u00eb shfryt\u00ebzimit t\u00eb teknologjive, proceseve dhe strukturave t\u00eb reja organizative, kompanit\u00eb po e rikthejn\u00eb balanc\u00ebn e pushtetit duke krijuar k\u00ebshtu nj\u00eb vler\u00eb t\u00eb re p\u00ebr brandet dhe bler\u00ebsit.<\/p>\n<p>Jan\u00eb pik\u00ebrisht marketier\u00ebt ata q\u00eb po i menaxhojn\u00eb \u2018udh\u00ebtimet e klient\u00ebve\u2019 ashtu si\u00e7 ata b\u00ebjn\u00eb edhe p\u00ebr produktet.<\/p>\n<p>Rrjedhimisht, \u2018udh\u00ebtimet e klientit\u2019 po kthehen n\u00eb thelbin e eksperienc\u00ebs s\u00eb \u00e7do klienti me nj\u00eb brand t\u00eb caktuar \u2013 madje aq e r\u00ebnd\u00ebsishme sa edhe vet\u00eb produktet vet\u00eb duke u kthyer k\u00ebshtu n\u00eb nj\u00eb avantazh konkurrues.<\/p>\n<p>Ndryshe nga strategjit\u00eb shtr\u00ebnguese\/detyruese q\u00eb kompanit\u00eb p\u00ebrdornin para nj\u00eb dekade p\u00ebr t\u2019i mbajtur klient\u00ebt t\u00eb mbyllur (p.sh. kompanit\u00eb mobile me kontratat e sh\u00ebrbimit), udh\u00ebtimet e reja t\u00eb klient\u00ebve dalin me sukses sepse ato arrijn\u00eb t\u00eb krijojn\u00eb vler\u00eb p\u00ebr klient\u00ebt tuaj: Pra, klient\u00ebt q\u00ebndrojn\u00eb me ju pasi ata p\u00ebrfitojn\u00eb nga vet\u00eb udh\u00ebtimi (eksperienca).\u201d\u00a0Burimi:\u00a0<a href=\"https:\/\/hbr.org\/2015\/11\/competing-on-customer-journeys\" target=\"_blank\" rel=\"noopener noreferrer\">Competing on Customer Journeys<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ugm4-n7Gk9I?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>Pyetje: Si po e transformoni ju \u2018udh\u00ebtimin e klientit\u2019 n\u00eb kompanin\u00eb\/organizat\u00ebn tuaj?<\/h4>\n<hr \/>\n<h4>BURIMI I LAJMIT:\u00a0<a href=\"https:\/\/sfidabiznesi.com\/udhetimi-i-klientit-krijoni-kliente-besnike-biznesin\/\">sfidabiznesi.com<\/a><\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nga\u00a0Elvis Plaku Si pjes\u00eb e trajnimit p\u00ebr\u00a0marketingun strategjik n\u00eb internet\u00a0prek\u00ebm disi at\u00eb q\u00eb ekspert\u00ebt prej vitesh e kan\u00eb quajtur \u2018udh\u00ebtimi i klientit\u2019. N\u00eb fakt koncepti i \u2018udh\u00ebtimit t\u00eb klientit\u2019 \u00ebsht\u00eb nj\u00eb fush\u00eb e t\u00ebr\u00eb dhe nj\u00eb paradigm\u00eb e cila ka fuqin\u00eb p\u00ebr ta transformuar mend\u00ebsin\u00eb dhe operimin e \u00e7do lloj biznesi\/organizate n\u00eb funksion t\u00eb krijimit t\u00eb nj\u00eb eksperience v\u00ebrtet\u00eb cil\u00ebsore e me vler\u00eb p\u00ebr t\u00eb dyja pal\u00ebt: klient\u00ebt dhe biznesin. Po citoj\u00a0nj\u00eb shkrim t\u00eb revist\u00ebs s\u00eb mir\u00ebnjohur Harvard Business Review q\u00eb ju ftoj ta konsumoni t\u00eb plot\u00eb kur t\u2019ju jepet mund\u00ebsia: \u201cShp\u00ebrthimi i teknologjive dixhitale n\u00eb k\u00ebt\u00eb dekad\u00ebn e fundit ka krijuar konsumator\u00eb \u201ct\u00eb fuqizuar\u201d me ekspertiz\u00eb t\u00eb atill\u00eb q\u00eb fal\u00eb p\u00ebrdorimit t\u00eb mjeteve dhe informacionit n\u00eb dispozicion jan\u00eb n\u00eb fakt vendimmarr\u00ebsit pasi arrijn\u00eb t\u00eb gjejn\u00eb at\u00eb q\u00eb duan, kur e duan dhe q\u00eb t\u2019ia dor\u00ebzojn\u00eb n\u00eb der\u00eb me \u00e7mimin m\u00eb t\u00eb ul\u00ebt. P\u00ebr t\u2019iu p\u00ebrgjigjur k\u00ebtij trendi, shit\u00ebsit me pakic\u00eb dhe ofruesit e sh\u00ebrbimeve jan\u00eb turrur p\u00ebr t\u00eb zhvilluar m\u00eb tej aft\u00ebsit\u00eb e tyre p\u00ebr analitiken (analytics) dhe morin\u00eb e t\u00eb dh\u00ebnave (big data) me q\u00ebllim p\u00ebr t\u00eb kuptuar edhe m\u00eb mir\u00eb klientin e tyre dhe k\u00ebshtu p\u00ebr t\u00eb marr\u00eb sado pak kontroll mbi k\u00ebt\u00eb situat\u00eb. N\u00eb shumic\u00ebn e koh\u00ebs kompanit\u00eb kan\u00eb qen\u00eb n\u00eb pozicionin reagues ndaj klient\u00ebve duke u p\u00ebrpjekur q\u00eb t\u2019i paraprin\u00eb prirjeve t\u00eb reja dhe p\u00ebr \u2018ua pozicionuar n\u00eb udh\u00ebn e klient\u00ebve t\u00eb tyre nd\u00ebrsa ata p\u00ebrshkojn\u00eb rrug\u00ebn e vendimmarrjes nga konsiderimi te blerja. Por tani, fal\u00eb shfryt\u00ebzimit t\u00eb teknologjive, proceseve dhe strukturave t\u00eb reja organizative, kompanit\u00eb po e rikthejn\u00eb balanc\u00ebn e pushtetit duke krijuar k\u00ebshtu nj\u00eb vler\u00eb t\u00eb re p\u00ebr brandet dhe bler\u00ebsit. Jan\u00eb pik\u00ebrisht marketier\u00ebt ata q\u00eb po i menaxhojn\u00eb \u2018udh\u00ebtimet e klient\u00ebve\u2019 ashtu si\u00e7 ata b\u00ebjn\u00eb edhe p\u00ebr produktet. Rrjedhimisht, \u2018udh\u00ebtimet e klientit\u2019 po kthehen n\u00eb thelbin e eksperienc\u00ebs s\u00eb \u00e7do klienti me&#8230; <\/p>\n<p><a class=\"readmore\" href=\"https:\/\/agstudio.al\/sq\/udhetimi-i-klientit-si-te-krijoni-kliente-besnike-per-biznesin-tuaj\/\">me shume &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":13674,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Udh\u00ebtimi i klientit: Si t\u00eb krijoni klient\u00eb besnik\u00eb p\u00ebr biznesin tuaj","_seopress_titles_desc":"Nga\u00a0Elvis Plaku Si pjes\u00eb e trajnimit p\u00ebr\u00a0marketingun strategjik n\u00eb internet\u00a0prek\u00ebm disi at\u00eb q\u00eb ekspert\u00ebt prej vitesh e kan\u00eb quajtur \u2018udh\u00ebtimi i klientit\u2019. N\u00eb...","_seopress_robots_index":"","_seopress_analysis_target_kw":"marketingu strategjik,udh\u00ebtimi i klientit","footnotes":""},"categories":[159],"tags":[691,690],"class_list":["post-13673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ne-internet","tag-marketingu-strategjik","tag-udhetimi-i-klientit"],"_links":{"self":[{"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/posts\/13673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/comments?post=13673"}],"version-history":[{"count":0,"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/posts\/13673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/media\/13674"}],"wp:attachment":[{"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/media?parent=13673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/categories?post=13673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agstudio.al\/sq\/wp-json\/wp\/v2\/tags?post=13673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}